Hi, this is Cammy. I am a designer with a strong background in service design, UX/UI design and industrial design. I am passionate about creating user-centric experiences to bring fresh perspectives into our everyday lives. I am capable of creating seamless and holistic experiences by being a system thinker. Joining Experience Lab- Serco as the first service designer in the team, I have the opportunities to help develop internal service design skills and collaborate with user researchers on a range of B2B and B2C projects. We uncover and analyse human insights, explore design opportunities and create prototypes to make our ideas tangible.
How I work as a service designer
Discovery
An empathic listener
I am strong at uncovering subtle yet valuable insights through conversations with stakeholders. Being an empathic listener is crucial to ensure the wants and needs of stakeholders are being captured.
Ideation
Co-creating with stakeholders
Co-creating with stakeholders during workshops or design sprints would be an effective way to gain inspiration and make effective design decisions.
Ideation
Asking ‘what if’
I enjoy the challenge of balancing creativity and practicality by asking ‘what if’ to think beyond the norms and imagining viable future scenarios.
Delivery
A storyteller
I tell compelling stories through different media and prototypes to give audiences a clear picture and realistic touch of my ideas and design.
