Hi, this is Cammy. I am a service/ experience designer with a background in product design. I am passionate about creating user-centric experiences to bring fresh perspectives and positive energy into our everyday lives. This ambition drove me to upskill myself by pursuing a Master's degree in Service Design in 2018. Working on live client projects equipped me with the skills to create a seamless and holistic experience by being a system thinker. I am also proficient at making use of data analysis and emerging technologies strategically to align business goals and the needs of people.
How I work as a service designer
Discovery
An attentive listener
I am strong at uncovering subtle yet valuable insights through conversations with stakeholders. Being an attentive listener is crucial to ensure the wants and needs of stakeholders are being captured.
Ideation
Co-creating with stakeholders
Co-creating with stakeholders through workshop facilitation would be an effective way to gain inspiration and immediate feedback on my initial thoughts of the project.
Ideation
Asking ‘what if’
I enjoy the challenge of balancing creativity and practicality by asking ‘what if’ to think beyond the norms and imagining viable future scenarios.
Delivery
A storyteller
I tell compelling stories of my ideas through different media to give audiences a clear picture and realistic feel of the designed experience.
