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Hi, this is Cammy. I am a designer with a strong background in service design, UX/UI design and industrial design. I am passionate about creating user-centric experiences to bring fresh perspectives into our everyday lives. I am capable of creating seamless and holistic experiences by being a system thinker. Joining Experience Lab- Serco as the first service designer in the team, I have the opportunities to help develop internal service design skills and collaborate with user researchers on a range of B2B and B2C projects. We uncover and analyse human insights, explore design opportunities and create prototypes to make our ideas tangible.

How I work as a service designer




An empathic listener

I am strong at uncovering subtle yet valuable insights through conversations with stakeholders. Being an empathic listener is crucial to ensure the wants and needs of stakeholders are being captured.



Co-creating with stakeholders

Co-creating with stakeholders during workshops or design sprints would be an effective way to gain inspiration and make effective design decisions.



Asking ‘what if’

I enjoy the challenge of balancing creativity and practicality by asking ‘what if’ to think beyond the norms and imagining viable future scenarios.



A storyteller

I tell compelling stories through different media and prototypes to give audiences a clear picture and realistic touch of my ideas and design.

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I am based in London and ready to collaborate with you to make a difference!


Thank you!

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